A Guide to Social Media Success

Thank you BREAKINGCOPY for this funny-but-true info-graphic about posting status updates.

OK, at this point you should have a Facebook profile page you are comfortable using for work purposes. NOW it’s time to set up your business facebook page……

I WAS going to take the time to walk you through setting this up but my marketing information I’m getting back from these emails is that you don’t read any of that……:-) so I’m going to share with you the single most helpful thing I know about a social marketing campaign. I don’t want to hear “I don’t want to hear it”…. Take a second and think about this…..

Do you remember playing tether-ball as a child? Well I do, and I do understand that might date me a little. But the figurative point is that the ball (your message) is attached to a rope (social media) and it’s pushed in a direction to make contact with others (your customers).  Now how many figurative games of tether-ball can you play? I can play hundreds at one time. Because I harness the power of social media. Not only that, I use social media as a communication tool, and you can too.

But you have to have direction and a plan, or you look like a crazy person running up and down the playground hitting tether-balls randomly.  

This is probably the most comprehensive flowchart on how to handle your social media marketing: 

http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/ (Thank you Simply Business Jasper Martens / Hannah Smith).  If you study every link of this guide, you’ll be capable of producing results in any social media marketing effort. Much more complicated but identical SOP’s for social media marketing are handed to marketers at top agencies around the country. This is what we do at OMG,.. see I keep telling you’all that it’s not magic; it’s just follow-through. At OMG we simply do what you don’t want to do. Let us know if we can help with your social media campaign.

 

 

Here are all the links separated out for you:

Social Media 101

• Getting started with social media strategy
• You’re the social media marketing team — now what?

Choosing Platforms

• Which social media sites should I target?

Setting Up Accounts

• Facebook
• LinkedIn
• Twitter
• Google+

Goals & Objectives

• Social media planning
• 25 SMART social media objectives

Setting Targets

• What does social media success look like?
• How much should you pay for a Facebook like?

Social Media Policy

• Writing a social media policy
• Developing a policy
• Online database of policies

Social Strategies

• How to never run out of social media content
• 6 effective social media strategies

Content Strategies

• The Content Marketer’s guide
• Google docs to create strategies
• Curation in 13 minutes per day

Monitoring/Analytics

• Small business guide to metrics & tools
• 4 key social media metrics

Building a Team

• How to build a team
• Thinking S.P.I.C.Y.
• Everyone should hire social media experts

Processes

• Process — a pragmatic approach
• Best practices for success
• Secrets for standout success

Social Media Mishaps

• Managing online reputation when disaster strikes
• Twitter won’t make you suck less
• Customer relations fiascos

Perfecting Campaigns

• 9 Companies doing social media right and why
• Best time of day/week for social media marketing